RWC Rugby World Cup 2023 in France: Playing to win

An unforgettable celebration of Rugby’s finest awaits, on and off the field, when france hosts the Rugby World Cup in 2023.

Preparing the France Rugby World Cup 2023 in France

Preparations by the France 2023 Organising Committee and World Rugby are gathering pace since hosting passed from Japan.

It started in 2018, when the RWC 2023 logo and brand identity were unveiled, continued with the Pool Draw announcement in late 2019, and continues to peak with the first commercial partnerships signed this year. In Paris, the Organising Committee HQ was inaugurated, and, around the country, nine host cities were honoured to be selected as official team base camps. These towns, from Lille in the north to Nice in the south, and including Saint-Étienne, Nantes, Marseille, Toulouse and Lyon, are set to welcome 20 teams competing across 48 matches. A rousing manifesto, “Bougeons les lignes!” (Let’s shift the lines!) debuted, to engage youth, unite regions and communities, and promote unity through diversity. As well as this, a celebration of rugby’s values in a national and international societal context is taking place.

Rugby Word Cup 2023

‘Rendez-vous en France en 2023’

Social networks have been activated with the release of ‘Rendez-vous en France en 2023’: a promotional video that pays tribute to France and rugby in all its diversity (tourism, cultural and geographical). It has already been viewed over 1.7 million times. And, more than one million fans have signed up to the #WEARE2023 database in readiness for the Opening of Ticketing in March 2021. One of the main aims of the Organising Committee is to ensure that RWC 2023 is both a success as a sports event and for tourism. To this end, World Cup Rugby and Atout France entered into a partnership. The goal is to take the Cup beyond the sport, by offering a complete and unique experience for visitors to France: to discover the country writ large – its plurality, cultural identity and historic sites and monuments. Being the bicentenary of the birth of rugby, 2023 is an incredible opportunity to place French gastronomy, culture and local agricultural products in the global spotlight. Promotion of “Destination France” and French savoir-faire will be keys to success.

Rugby World Cup  France 2023 Copyright Destination France  - Paul Antoine - FFR
Rugby World Cup France 2023 Copyright Destination France - Paul Antoine - FFR

Tour - Booked to go for the Rugby Wold Cup 2023 in France

Nine french cities, dotted all around the country, will host fixtures for the 2023 Rugby World Cup in France. Here’s what you can enjoy at some of them.
Map Rugby World Cup  France 2023  - FFR


  • Food Discovery: Visit three-Michelin starred restaurant Epicure. Or give Guy Savoy a go.
  • Immerse in history by: Stepping inside the Museum of French History.
  • Savour a taste of culture: Attend a Moulin Rouge cabaret.
  • Live like a local by: Visiting the Louvre late at night.


  • Food discovery: Dine at Olive & Artichaut in Old Nice.
  • Immerse in history by: staring at the beautiful interiors of Cathedrale Saint-Nicolas in Nice.
  • A taste of culture: Marvel at the artistry of The Carnival of Nice (held in February).
  • Live like a local by: Strolling along the seafront or taking steps along the pebbled beach.


  • Food discovery: Sample bouillabaisse at a top-rated Marseille restaurant.
  • Immerse in history by: Wandering around the Vieux Port, where the city was founded around 600 BC.
  • A taste of culture: Soaking up Mediterranean history at the ultramodern MuCEM museum.
  • Live like a local by: Diving into turquoise waters at Calanques National Park.


  • Food discovery: Have a meal at L’Étable, just two steps from rue Royale.
  • Immerse in history by: Soaking in the surrounds at meeting place, La Grande Place.
  • A taste of culture: Peruse painting prints and sculpture at Musée des Beaux Arts.
  • Live like a local by: Picking up fresh produce from the local markets in Wazemmes.


  • Food discovery: At Les Halles de Lyon, discover regional produce at Boulevard de la Croix-Rousse and Saint-Antoine Farmers Market. Or try something new at a traditional family-owned bouchon.
  • Immerse in history by: Discovering Basilique Notre Dame de Fourviere.
  • A taste of culture: Visit the Amphithéâtre Gallo-Romain.
  • Live like a local by: Going out for lunch and staying in for dinner

Bordeaux with Tim Cowley: Loving French wine country

Cowley – who has held the number one spot for wine tour companies on TripAdvisor since 2015 – will be celebrating the Rugby World Cup with a glass or two of quality Bordeaux wine, and shared a few insights about the region.

On Arcachon: Arcachon in the south-west is renowned for gastronomy. Visitors only visit the area’s vineyards; they miss out on the outstanding oysters. Allow a few days to visit the seaside.

On the Bordeaux region: Bordeaux, which will be one of the host cities for the 2023 Rugby World Cup in France, became a UNESCO World Heritage Listed site in 2007. The Old City and its cobbled streets are all very accessible. You’ll encounter a 12th, 13th or 14th century building every 100 metres. Don’t miss Le Palais Gallien, the ruins of a once-large Roman amphitheatre dating back to the third century.

On wine tours: There are over 8,000 châteaux in Bordeaux, covering almost as much area as the total vineyard area in Australia. My company, Rustic Vines Tours (rusticvinestours. com/en), has an office in the centre of the historic wine village of Saint-Émilion, which is a great place to start exploring on one of our electric bike tours.

New Zealand-born Tim Cowley now runs Rustic Vines -Rustic Vines Tours Billant
New Zealand-born Tim Cowley now runs Rustic Vines -Rustic Vines Tours Billant

Our tours are popular with a range of age groups. Tour by e-bike, picnic in the château grounds, or take a walking tour of the old town in Bordeaux. Enjoy wine and good fresh local French produce on our tours. In the past 15 years Bordeaux has had a stunning makeover. Today it’s a city that’s fresh and rich with history. (External link)

Key statistics on the France 2023 Rugby World Cup

  • 600,000 Foreign visitors
  • 45 Days of competition
  • 209 Number of countries broadcasting
  • the Rugby World Cup
  • 3,000+ Media representatives expected to visit France
  • to cover the 10th World Cup

International fans - Rugby World Cup France 2023
International fans - Rugby World Cup France 2023

Further information
Rugby World Cup
: (External link)

Magazine online (External link)
Click on the picture to discover travel magazine of France